Social Media – How Engaging With Your Community Is Always A Win


Social Media has become an integral part of business today. Building a community for the target audience and managing the community is essential for building the fan base companies are trying to engage with. What are some of the ways people share content nowadays, how are businesses making websites / blogs more personable, and how do companies inform their community how to contact them via social media? These are high level questions that a lot of businesses cannot answer, however, we are here to help!

Google AdWords – Search Marketing Right Now!


Most of our readers have heard of Google AdWords but are not sure how it works and how it can help with the bottom line. For starters, Google AdWords is digital marketing on the search engine Google. People use keywords or search phrases to find specific products or services. From here, ads appear on the top and right side of the search results page. When people click on your ad, they’ll go to your website to learn more about a service or product. The visitor may even buy the item therefore making a sale. That’s AdWords in a nutshell. So how can AdWords help your business grow and how much does it cost?

What Is Responsive Design & How Can It Help?


Responsive design has been a hot topic lately. With smartphones and tablets becoming the norm surfing the internet over desktops, having responsive design incorporated into your mobile site is more crucial than ever before. What exactly is responsive design? According to Mashable, responsive design is content on a website that becomes properly sized for the device the content is being viewed on. For example, if a customer is viewing a website on a smartphone or desktop, the content on the website will display properly for each device and adjust accordingly. There are many reasons why your website should be responsive design ready. One reason is better user experience when browsing the site. Besides the fact that the mobile revolution is here, it is best to have responsive design implemented now and not pay later down the road. The following blog discusses the benefits of having a responsive website.

Social Media Marketing – Where Do I Begin?


Social Media should be a part of every company’s marketing mix for any business. With today’s fascination in being social with one another, it is imperative you have your company or organization on social media. Now before you go to every social media channel you can think of, let’s start with the setting up a goal for your social media efforts, then the basics of what social media site is right for you and how often should you post content to your channels.

3 SEO Changes You Can Make Right Now!


As any small and medium size business owner knows, time is money. How much time do you spend on marketing? Payroll? Operations? These are valuable questions most, if not all, business owners have to contend with when running the day to day business activities. Staying with the same theme, how often do you optimize your website? When was the last time you made modifications to the website? Don’t worry, Zuma Technology is here to help! Optimizing your entire website is no small UK feat, however, we have 3 changes you can make right now to your website in less than 30 minutes to assist in ranking higher on the Organic side of search.