Forget Search Engine Optimization. Focus On User Experience Optimization


My theory for 2013 is prominent search engines will tighten their algorithms for user experience. I expect many content developing websites to be designing content in a more consistent and holistic approach. With numerous screen sizes from smartphones, tablets and personal computers, content will have to be delivered in a succinct method for your audience to interact with. The best way to thrive online in 2013 will be to focus on improving the user experience. That means high quality content, a user-friendly interface, and an integrated search and social media effort

How Important Is Local Marketing?


The local web is a growing ecosystem of online media channels collectively driving local awareness and sales to small and medium size businesses; with over 73% of online search activity related to local content. How optimized is your website for local search? In our latest blog post, Zuma Technology will provide some fresh tips in effectively optimizing a website for local search.