It’s a fact – social media marketers do have their slow days. Perhaps people are on vacation or resources are being pulled for another project and there is not much organic content coming through the marketing pipeline to post for the week.  As social media gurus, we know that there should always be something to contribute, and we want to provide content that is respectable, fresh, and relates to the business we are posting for. However, regardless if we are managing social media for a company or posting for our own business we may still experience the occasional slow day. During a recent gathering with other contributors, I was asked how to create unique content for a company when you don’t necessarily know everything that is going on internally from day to day. I believe that this is where some of our skills as marketers are tested. Instead of offering a checklist of ideas (we see a lot of those), I’m going to provide a solid framework towards crafting your own ideas and creating great content on a slow day, even if you initially have very little to work with.