Top 3 Email Security Tips For Businesses


Email security is a hot topic that a lot of companies should be discussing internally. Many businesses are finding that they are able to implement email more easily with services like Google Apps and Microsoft Office 365. The email security issues we’re commonly familiar with are not necessarily caused by the infrastructure being used, but by how end users are treating their business email accounts. There are numerous ways that nefarious individuals can send emails to corporations to make end users perform an action, click, and open malicious attachments. The main issue is that companies are not properly educating their employees about proper email protocol. Let’s chat on about how we can coach end users to be more email responsible and proper email techniques.

How To Create Engaging Social Media Posts During Slow Days


It’s a fact – social media marketers do have their slow days. Perhaps people are on vacation or resources are being pulled for another project and there is not much organic content coming through the marketing pipeline to post for the week.  As social media gurus, we know that there should always be something to contribute, and we want to provide content that is respectable, fresh, and relates to the business we are posting for. However, regardless if we are managing social media for a company or posting for our own business we may still experience the occasional slow day. During a recent gathering with other contributors, I was asked how to create unique content for a company when you don’t necessarily know everything that is going on internally from day to day. I believe that this is where some of our skills as marketers are tested. Instead of offering a checklist of ideas (we see a lot of those), I’m going to provide a solid framework towards crafting your own ideas and creating great content on a slow day, even if you initially have very little to work with.

3 Reasons It’s Time To Outsource IT Support To A Managed Services Provider


Supporting your IT in-house can be expensive, aggravating, and time-consuming. It’s challenging and costly for small businesses to maintain an IT department and stay current with the latest technology. Companies are seeing IT expenses continually increasing on a month to month basis, and training staff to perform IT tasks takes time away from focusing on work that generates revenue. As a result, growing businesses are beginning to take advantage of outsourcing their IT support to a managed services provider.

Want The Best Social Media Engagement? Don’t Buy Likes, Fans, Or Followers


Let’s face it: It seems simple. It seems tempting. Everyone else is probably doing it, right?

There are many articles that describe the best social media engagement techniques, but buying followers is not one of them. Paid followers on Twitter or likes on Facebook may seem attractive as it is meant to give viewers the impression that your business is popular. There is a belief that having high amounts of likes and follows on social media websites will give your business additional credibility. The truth is that there are side effects of these services that may work against you in the long run.