5 Online Marketing Must-Haves For New Business Startups


At this moment, someone somewhere is chasing their dreams and starting their own business. Many of these new business owners realize the importance of having their company online. However, some may become overwhelmed at the plethora of different options available to boost their online presence, particularly when they have little experience with online marketing in the first place. This may be because those with little prior knowledge of online marketing have a steep learning curve to contend with.

Want The Best Social Media Engagement? Don’t Buy Likes, Fans, Or Followers


Let’s face it: It seems simple. It seems tempting. Everyone else is probably doing it, right?

There are many articles that describe the best social media engagement techniques, but buying followers is not one of them. Paid followers on Twitter or likes on Facebook may seem attractive as it is meant to give viewers the impression that your business is popular. There is a belief that having high amounts of likes and follows on social media websites will give your business additional credibility. The truth is that there are side effects of these services that may work against you in the long run.

3 Content Marketing Ideas To Use Today!


Looking back at 2013, influential marketers would agree that 2013 was a big year for content marketing. More companies are beginning to shift away from traditional marketing tactics, such as banner ads, and looking for optimal ways of connecting with the business’ core audience. As we look ahead to 2014, I thought it would be a real treat to provide 3 content marketing ideas that most businesses can use starting today.