Digital Marketing

Zuma Technology is committed to helping our customers accelerate business innovation through digital marketing. In every engagement, we use a set of proven methodologies that balance leading-edge marketing innovation with cost-effective, reliable, secure, and adaptive solutions that meet or exceed our customers’ expectations.

Digital marketing differs from traditional marketing in that it involves constant tracking of business performance through Analytical solutions, which allow analysis of marketing campaigns and determine what campaign is performing at an optimal level. The practice involves constant data analysis that provides the company a better understanding of key performance indicators (KPIs). These metrics collect data on visitors and have the ability to provide answers to how long each visitor stays on the website, what pages are attracting the most traffic, are people interacting with the content provided, and how often are visitors coming back to the website. These KPIs are just some of the metrics that can be tracked and measured to determine what type of action needs to be taken in order to improve the customer experience and allows management to make intelligent business decisions.

The marketing department at Zuma Technology has extensive knowledge in many facets of digital marketing, which include pay-per-click (PPC), search engine optimization, display advertising, social media marketing and video marketing. We have implemented and executed highly effective advertising campaigns with creative marketing ideas while striving to achieve the client’s return on advertise spend. We provide each customer with a personal account manager who maintains constant, honest, and open communication with the client throughout the campaign.

Search Engine Marketing

The use of search engines to find any type of product, service, or information has become the norm when looking for products online. Businesses that offer services or products advertise on search engines like Google, Bing, and Yahoo, to help increase brand awareness and create a sale. At Zuma Technology, the digital marketing department has experience with managing multiple AdWord campaigns, developing marketing campaigns, high ads click through rate, and converting visitors into customers. The search marketing team can assist with all aspects of a marketing plan and can provide the expertise in executing a well thought out, strategic marketing message.

Social Media

The idea of marketing in social media has some businesses perplexed at the idea. How can you market to fans on Facebook, Twitter, or any other social media channel? The simple answer is marketing on social media is more of a conversation starter. Engaging with the core audience is more encouraged in social media than selling a product or service. The social in social media describes the practice of interacting with fans on social channels while creating a relationship which then can convert a fan into a customer. The knowledge and formula Zuma Technology has gained and developed over the years has allowed customers to grow a fan base organically through proven social strategies and delivering the messages at the optimal time.