Social Media – How Engaging With Your Community Is Always A Win


Social Media has become an integral part of business today. Building a community for the target audience and managing the community is essential for building the fan base companies are trying to engage with. What are some of the ways people share content nowadays, how are businesses making websites / blogs more personable, and how do companies inform their community how to contact them via social media? These are high level questions that a lot of businesses cannot answer, however, we are here to help!

How Do People Expect To Share Your Content?

Share The Content! - Source

Share The Content! – Source

The first aspect of building a social media channel is to develop content on a regular basis. Whether the content be infographics, industry articles, or blog posts, content is king when it comes to publishing. Being creative in the content development process can certainly help build a fan base. Remember to always relate the content back to the goal of the social media channel or else you are posting content that will not generate revenue. Once the content is up and ready for your audience to view, how easy can the audience share freshly pressed content? Engagement on websites are beginning to dwindle, and as a social media publisher, the goal is to make the process of sharing your content easy and fast. The social media buttons, such as the Facebook Like button, Tweet button, and Pin It button, are great methods for allowing viewers to share the content within a desired network. Adding a call to action will provide a small nudge to the visitor to share with her audience. The social share buttons is an easy tool to implement on websites, so there’s no excuse for websites to not have this type of functionality present on the site.

How To Make Your Website Feel More Active On Social Media

Twitter Feed

Unique Twitter Feed – Source

Businesses that are active on social media tend to see higher engagement rates with customers and more revenue. This in turn attracts potential customers to Like or engage with the company and research an offer, service, or product the business is communicating to the audience. A way to establish a trust factor with potential customers is having social media accounts accessible on the website. Placing simple icons of the channels the company is active on, creates a trust factor. In business trust is everything. Another simple idea is to integrate a Twitter or Facebook feed onto the website. The great aspect of adding social media feeds to a website indicates a ‘fresh’ feel to the site where users are constantly engaging. A lot of customers, not only expect businesses to be contributing to social sites, but also responding to customer inquiries. If you are one of those companies ignoring your fan base, kiss loyalty and revenue goodbye as these customers will look elsewhere. The key lessons are, if you have not already, create social media accounts, obtain the handles of the company name (at the minimum), make it easy for customers to view and engage in social media channels, and listen / respond to your fans in a timely manner. Smartphones have created the ‘always on’ concept, where customers can access any information within in a few taps of a finger. Are your social media managers ready for customer inquiries?

Show Your Customers You Are Available – All The Time!

woman yelling

Tell Customers How To Get A Hold Of You! – Source

Now that you have your social media accounts up and running. It’s time to let the community know you are available and eagerly waiting to answer any questions. Most customers who interact with companies on social media channels are unaware of what time these channels are open and closed. The key is to set expectations with the audience on how and when each question will be answered. For example, a business that is focused on providing a service like IT support, can use Twitter to take customers technical issues. Customers can tweet issues right on the Twitter timeline. The professional support individuals can perform the necessary due diligence on the tweeted issue and respond right in the stream. If the problem cannot be solved on the timeline, you then can direct message the individual obtain contact information and create a real offline connection. This is a great way of establishing your company as an expert in the IT industry and exceeding expectations of actually providing a personal touch. Being on social media is more than a full time job, but with smartphones being ‘always connected’ there’s no excuse on not being able to respond to social media messages in a timely manner. The key to social media is to engage with all prospects and publish the necessary content that will help ease pain points.

The Bottom Line

The key to success on social media comes down to three key aspects. Allow audience members the ability to share content as she pleases, create a website with social media integrated into the website, and show customers the love and respond to questions in prompt time frame. Always remain humble when interacting with potential fans and keep in mind that being courteous and polite online will only make people want to interact with you more. What are some of your thoughts about Social Media and how it has helped your business? We eagerly await to hear from you!

Follow Us

Andrew Lopez

Project Manager at Zuma Technology
A project manager for Zuma Technology who specializes in managed services and web development. Zuma Technology is a managed service provider that specializes in ​technology solutions for small and medium businesses. We proactively manage the customer’s computer​ and network​ infrastructure to maintain a​ secure​, functional​ and efficient​ environment.
Follow Us


Comments for “Social Media – How Engaging With Your Community Is Always A Win”

  1. Reply

    I noticed that it’s hard to find your site in google, i found it on 22th spot, you should
    create some social bookmarks to rank it in google and increase traffic. I had the same problem with my site, your should search in google for – Insane google ranking boost – it helped me a lot

    BennyN,
    • Reply

      Thanks Benny for the feedback! Stay tune as we implement a social sharing feature.


Leave a Reply