On this very blog, we have discussed how incorporating a mobile strategy into a business is essential in today’s mobile driven world. Why is it important to include mobile marketing into a business’ marketing plan? Google itself has estimated that in some search cases over 50% of queries come from mobile devices. Let that statement sink in for a minute. Mobile search, in some cases, is over 50% of search queries. That is an astonishing fact! This statement alone should get you excited for this post as we discuss why having your site mobile ready and advertising on mobile devices is an avenue businesses should be pursing. Time for businesses to catch up!